radcliffe goddard

RADCLIFFE GODDARD
415.431.0618
rkg4life@mac.com
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OVERVIEW
Outstanding organizational and analytical skills • Project planning and management experience • Excellent writing, communication and organizational skills • Ability to observe social, economic, and political trends • Nonprofit internet promotions, marketing and outreach experience with a focus on new media • eCRM fluency and experience with development software • HTML email and newsletter design and coding • Front end website development, design and updating proficiencies

EXPERIENCE
CALIFORNIA NEWSREEL, San Francisco, CA 2007 - 2008
Internet Promotions Consultant
Provided groundwork and analysis to strengthen online identity, enhance website functionality and integrate effective Internet marketing strategies with traditional efforts for a nonprofit distributor of social justice documentaries and independent films.
Developed project plan for internet promotions and web site enhancements including email marketing outreach, the addition of dynamic web content and web site traffic analysis
Conveyed value of engaging constituents and clients by incorporating film clips of new documentary releases
Strategized methods to communicate more effectively with customers and constituents though regular, directed and targeted online communications
Generated code-compliant HTML email Newsletters and Ad Hoc email broadcasts reflecting a consistent look and feel that matched the organization’s values and identity
Rationalized disparate list sources and generated new, permission-based lists
Edited and prepared videos for the web
LULLABY LANE, San Bruno, CA 2007
Independent Contractor, Web Production Artist
Image production using Photoshop to generate and upload hundreds of product images for publication on ecommerce retail site of an established Children’s and Baby’s Superstore.
Systematized image production functions resulting in increased image output and created actions for image resizing and other automation
Created updates of product pages and optimized graphics for Commerce Web site including layout with a clean aesthetic and attention to detail
NETSQUARED.ORG., San Francisco, CA 2005 - 2006
Sponsorship Manager
Managed new sponsor business development, event planning, print, direct mail, email collateral content for first-run NetSquared technology forum launched by the nation’s largest nonprofit technology provider, TechSoup.org.
Prospected for new business by following industry trends and events
Conducted telephone and in-person sales outreach to corporate clients
Developed custom sales presentations and exhibit/sponsorship benefits
Landed first new corporate sponsor for Web 2.0, social networking event
GROUNDSPRING.ORG. (NETWORK FOR GOOD) , San Francisco, CA 2004 - 2005
Director Sales, Marketing
Managed sales, marketing and customer service/support operations for nonprofit technology application service provider (ASP).
Executed successful sales and marketing plan including forecasts, policies and budgets
Grew revenues by 125% exceeding 2005 plan goals for largest nonprofit ASP
Managed five sales, marketing and customer support staff
Spearheaded website redesign to reflect a stronger marketing focus and enhanced visuals

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VIVIDATA, INC., Emeryville, CA, 2002 - 2004
Account Executive
Managed sales of optical character recognition (OCR) and image processing application programming interface (API) software for developing large applications, embedded systems and OEM products for use in Fortune 1000 engineering concerns.
Negotiated resale agreements and responded to government bids, RFP’s and contracts
Product managed launch of more powerful OCR and image processing (API)
Developed product pricing modules, requirements and objectives
Concurrently spearheaded complete website redesign (content to launch)
Updated and maintained Filemaker CRM system
SITEROCK CORPORATION (defunct), Emeryville, CA, 2000 - 2002
Client Services Manager
Developed and implemented new business development initiatives and client relationship management (CRM) systems to secure and retain key accounts in Bay Area Fortune 1000 companies for application service provider (ASP) and consulting services start-up providing IT infrastructure and performance monitoring solutions.
Secured sales meetings which resulted in 90% of all new business closed in Q1 of 2001
Created detailed client needs assessment processes for management, engineering and sales
Invited by CTO and company co-Founder to join strategic planning task force
POWIS, INC., Berkeley, CA, 1991 - 1999
Director, Major Account Sales
Recruited as first sales hire, developed and executed strategic sales and marketing plan effecting rapid revenue growth from $0.5 million to $15 million in 3 years for start-up manufacturer of automated finishing systems for the on-demand document processing industry.
Increased value-added-reseller channel from seven exclusive dealers to 36 dealers in 2 years
Developed, implemented and delivered on the first major account plan and program
Negotiated and won multi-million-dollar, preferred-vendor major account contracts with Staples, Inc. and Fedex/Kinko’s, Inc.
Won lucrative contract to place finishing systems in every Office Depot, Inc.
Negotiated first original equipment manufacturer (OEM), private-label agreement with Océ International
Established foundation for international distribution with entities in Australia, England, Germany and Switzerland

EDUCATION
University of California, Santa Cruz, California
Completed course requirements for Bachelor of Arts in Biology
PROFICIENCIES
Microsoft Office Suite, Salesforce.com, Raiser's Edge, Filemaker Pro, OmniGraffle, Constant Contact and MailChimp
Fluency with Adobe CS3 Extended (Photoshop, Illustrator, InDesign, Dreamweaver, Flash) and Final Cut Pro
Command of semantic XHTML, the DOM, CSS and social networking tools
Working knowledge of Javascript and PHP/MySQL
Digital sleuth
MAC and PC platforms

OVERVIEW

EXPERIENCE